An assessment of social media trends on influencer strategies: A case study of a beauty brand in Abuja
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Background of the study:
Social media trends continuously evolve and shape influencer strategies in the digital marketing realm. A beauty brand in Abuja has adapted its influencer strategies to align with emerging social media trends such as short-form video content, live streaming, and interactive posts (Chimamanda, 2023). Influencers now leverage these trends to create authentic and engaging content that resonates with modern audiences. By closely monitoring social media trends, the beauty brand refines its influencer collaborations to ensure alignment with consumer expectations and platform-specific dynamics (Funke, 2024). The study explores how these trends influence content style, frequency, and engagement tactics among influencers associated with the beauty brand. The rapid shift in platform algorithms and the increasing importance of visual storytelling have also prompted brands to re-evaluate their influencer marketing approaches. This research investigates the impact of these trends on influencer strategies and examines the interplay between trend adoption and brand perception. Additionally, it considers challenges such as content saturation and follower fatigue. Overall, the study seeks to provide insights that can help beauty brands optimize influencer strategies by harnessing relevant social media trends to enhance audience connection and drive brand advocacy (Olubunmi, 2025).
Statement of the problem:
The beauty brand in Abuja faces difficulties in maintaining effective influencer strategies amid rapidly changing social media trends. Although influencers adopt new trends, inconsistencies in content quality and engagement have led to diminished returns (Ngozi, 2023). The challenge lies in synchronizing influencer efforts with evolving trends while preserving brand integrity. Furthermore, the absence of a standardized framework for evaluating trend effectiveness complicates decision-making. These issues necessitate a focused investigation into the impact of social media trends on influencer strategies and the development of best practices for sustained brand growth (Bisi, 2024).
Objectives of the study:
To assess the influence of social media trends on influencer strategies for a beauty brand.
To identify challenges in aligning influencer content with emerging trends.
To recommend strategies for optimizing influencer collaborations in a dynamic social media environment.
Research questions:
How do social media trends affect influencer strategies for a beauty brand?
What challenges arise when aligning influencer content with current trends?
What strategies can enhance the effectiveness of influencer collaborations?
Significance of the study:
This study is significant as it sheds light on the relationship between social media trends and influencer marketing. The findings will help beauty brands refine their influencer strategies, leading to enhanced consumer engagement and brand loyalty. Insights gained will be valuable for marketers seeking to adapt to fast-changing digital landscapes (Chinwe, 2023).
Scope and limitations of the study:
The study is limited to assessing social media trends on influencer strategies for a beauty brand in Abuja, Nigeria, and does not cover other industries or regions.
Definitions of terms:
Social Media Trends: Current popular patterns and behaviors on social platforms that influence content creation and engagement.
Influencer Strategies: The approaches and tactics used by social media influencers to promote brands and engage audiences.
Beauty Brand: A company specializing in beauty and personal care products marketed through digital channels.
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